Performance marketer · Plano, TX
For 5 years I've run full-funnel strategies that turn social media into sales, on platforms like Meta, TikTok and Google. Now I bring that playbook to HVAC companies, salons and service businesses that need more calls, leads and booked appointments.
Certifications
Meta
Meta
TikTok for Business
The strategy
Most local businesses either don't run ads at all, or run them the wrong way: asking strangers to book or buy on the first scroll. Most strangers say no. I warm people up in three stages, so by the time they see your offer, they already know you and trust you.
I find the real reasons your customers call you, backed by stats, and build every ad around those pain points, in your brand's fonts and colors.
Stage 1 · Top of funnel
Goal: get noticed. No selling.
Platforms
What it builds
A pool of local people who watched your videos, ready to retarget. 3–6 ads.
Stage 2 · Middle of funnel
Goal: teach and earn trust.
Platforms
Who sees it
People who already watched Stage 1, so you're never a stranger. 3–6 ads.
Stage 3 · Bottom of funnel
Goal: book the job.
Platforms
What you get
Leads, calls and booked appointments from warmed-up local customers. 3–6 ads.
I'll map out all three stages for you before you pay anything.
What I do
Campaign setup, audiences and budgets built around calls, forms and bookings, not likes.
Reach locals scrolling on TikTok and Reels with 5–15 second videos that stop the thumb.
Hooks, scripts, carousels and templates in your brand colors, built around your customers' real pain points.
Meta Pixel and conversion setup so you know exactly which ads turn into paying customers.
I cut what's not working, scale what is, and test new creative every cycle.
Leads, cost per lead and booked jobs in one simple report. No jargon, no vanity metrics.
No account managers, no handoffs to an intern. The person you talk to is the person running your ads.
I plan what your ads say and show, then build them in your brand's look.
Based in Plano and happy to meet in person. Remote clients anywhere in the US welcome.
Tell me about your business. I'll build your awareness-to-sales funnel and email it to you, free and with no obligation.